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PAM
Potter & Moore PLC
370/1000 Overall fit
AI beneficiary 35% 30
Operating leverage 25% 45
Valuation 25% 30
Downside protection 15% 50
First-pass take
Creightons is a traditional personal care and contract manufacturing business with zero AI exposure. Gross margin improved 240bps (42.2% from 39.8%), showing cost discipline, but revenue is essentially flat (0.3% YoY) amid price/promotion pressure, value market erosion, and retail headwinds. No stock price in document; FCF after capex (£211k) is thin on a £7.1m equity base.
Flags
no-ai-exposureno-valuation-datalow-growthmarket-pressuresmicro-capno-dividendretail-cyclicalcustomer-concentration-risk