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DGE
Diageo PLC
270/1000 Overall fit
AI beneficiary 35% 5
Operating leverage 25% 40
Valuation 25% 30
Downside protection 15% 50
First-pass take
Diageo is a classical consumer staples beverages company with zero exposure to AI/ML or emerging tech. The 2009 filing shows strong FCF (£1.2bn) and defensive brands (Guinness, Smirnoff), but high net debt (£7.4bn) and rising pension deficit (£1.4bn) offset balance-sheet strength. Valuation multiples unavailable.
Flags
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