CCT

The Character Group PLC

Consumer Products and Services First-pass screen £44m

280/1000 Overall fit

AI beneficiary 35% 0

Operating leverage 25% 40

Valuation 25% 40

Downside protection 15% 55

First-pass take

Toy distributor with zero AI exposure. FY25 shows 18% revenue decline and 83% profit drop due to US tariffs. Forward guidance claims profit will double on flat revenue, but unproven. Solid balance sheet (£12.6m net cash) but business is cyclical, not defensive.

Flags

cyclicaltariff-shockloss-makingnet-cashfx-volatile